<DIV><P style="MARGIN: 0in 0in 0pt">This history of environmental journalism looks at how the practice now defines issues and sets the public agenda evolving from a tradition that includes the works of authors such as Pliny the Elder, John Muir, and Rachel Carson. It makes the case that the relationship between the media and its audience is an ongoing conversation between society and the media on what matters and what should matter.</P></DIV>