What consumers call "telemarketing" businesses call "inside sales" (as opposed to field reps who call on prospects outside of the office through "outside sales"). Effective inside selling that produces results is demanding and complicated by various layers of regulations. In this popular manual, Feigon, president of a company specializing in inside sales consulting, offers practical, detailed advice to organizations trying to produce better, more lasting results from their telemarketing teams. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)