<DIV><DIV>When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson&#8217;s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including<br><br>* strategies for marketing on the Internet (explaining when and precisely how to use it)<br><br>* tips for using new technology, such as podcasting and automated marketing <br><br>* programs for targeting prospects and cultivating repeat and referral business<br><br>* management lessons in the age of telecommuting and freelance employees<br><br>Guerrilla Marketing is the entrepreneur&#8217;s marketing bible -- and the book every small-business owner should have on his or her shelf.</DIV>