Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former <I>Wall Street Journal</i> China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. <I>One Billion Customers</i> offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.