O'Connor (marketing, Rensselaer Polytechnic Institute) contends that a management system that fosters innovation allows, and even encourages, mistakes and failures in order to promote learning. She outlines three building blocks of breakthrough innovation--discovery, incubation, and acceleration-- and shows what it takes to become an organization that values the breakthrough innovation management system. She also explores the challenges organizations can expect to face once a breakthrough innovation capability is initiated, and offers advice for establishing innovation as a sustainable business function in organizations. An appendix provides a format for assessing a firm's breakthrough innovation competency. Jossey-Bass is an imprint of Wiley. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)