Barber, a library consultant, was previously associate executive director for communication for the American Library Association. Here, she details specific word-of-mouth marketing (WOMM) strategies for local libraries. The book includes information on attracting patrons, motivating employees, and using electronic and traditional media to deliver the message, plus success stories of 15 public, school, community college, and corporate libraries. B&w examples of marketing materials are given on every page, along with question-and-answer boxes and interviews with library professionals. An appendix offers marketing terms and definitions, checklists, a sample communication plan, a staff survey, and an agenda for a staff workshop. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)