Brown's message is: harness the Web for promoting a product, service, or personal views. After differentiating between a Web designer and developer, he presents a primer of Web design fundamentals and explains the advantages of owning one's own domain name vs. the disadvantages of free Web hosts. Coverage --which is primarily e-commerce oriented--includes HTML, design applications, content, graphics, and how to optimize "hits" via search engines, pay-per-click advertising, affiliate marketing, blogs, and other low-budget strategies. The guide includes interviews with Web design experts, success stories, and supplementary content on the Web. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)