<DIV><B>A year inside the fierce rivalries and big business of competitive videogaming</B><BR><BR> A technology-fueled spin on a classic sports tale, <I>Game Boys</I> profiles "cyber-athletes" who compete for dominance in the professional gaming circuit, a world populated with rivalries, big egos, corporate sponsorships, and large cash prizes. Michael Kane's pioneering account of the lifestyle and business of gaming takes readers to the heart of "e-sports," what many consider the successor in sports entertainment to the X-games and competitive poker. Following the top teams-3D and CompLexity, a rivalry as bitter as the Yankees versus the Red Sox-Kane profiles the star players as they cheat, strategize, sign with rival teams, and get berated by sideline-pacing coaches. Are gamers really the athletes of tomorrow? They act like they are. A lively tour of the quirks and dramas of a subculture on the cusp of big things, <I>Game Boys</I> is a tale of sports glory and a glimpse into the lucrative business of gaming.<BR><BR></DIV>