The Daily Mirror 1970 World Cup Rally was the toughest transcontinental event ever staged. Coinciding with its 40th anniversary, this is the fully illustrated, definitive account of that momentous rally-of the cars, the countries, and the people involved-written by a man who was there all the way.<BR><BR>After the success of the first ever intercontinental rally-the London-Sydney in 1968-there was widespread enthusiasm for an even greater motoring challenge. The 1970 Football World Cup in Mexico provided the perfect opportunity to hold such an event, one that would test all involved to the limit-the World Cup Rally.<BR><BR>Organisers John Sprinzel and John Brown secured sponsorship from the Daily Mirror and planned a unique high-speed, 16,000 mile event from London to Mexico City, via some of the most varying, tortuous and difficult terrain on three continents.<BR><BR>Serious works teams, such as Ford and British Leyland, spent tremendous amounts of money choosing and developing new cars, completing months-long route surveys, and analysing every detail of diet, oxygen provision, and number of crew members. Despite all this planning, out of an entry of more than 100, only 23 cars made it to the finish.<BR><BR>It was, and remains, the toughest rally of all time.