<DIV><P>Why are some people "programmed" for personal success? Through intensive research and intimate conversations with Barack Obama, Tom Brady, Jay-Z, Al Gore, David Beckham, Dr. Mehmet Oz, Derek Jeter, Mark Wahlberg, Tim McGraw and dozens of other successful politicians, business leaders, entertainers and sports figures, the authors discover that success stems from the ability to identify one's personal Defining Moments, and turn them into opportunities for personal and financial reward. Each information-packed chapter is loaded with strikingly personal, touchingly funny, often shocking and always inspiring testimonies of agonizing failure and ultimate success from people who have changed their lives-and the world around them. </P></DIV>