European social scientists specializing in economics, labor, and public policy analyze an emerging activation paradigm that goes beyond mere government intervention in the labor market to redefine what is normal at work, what is and is not fair and justifiable, and what rights people should be entitled to. The process also involves producing individuals and constructing a sense of citizenship that conform more readily to industry's new rules. No index is provided. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)