"In a time of growing scientific, technological and ethical complexity in all aspects of our lives, the need for researchers and the academic community to reach out to the public has never been more important. Bill Tyson has provided the tools for getting important information off the sidelines and into the national dialogue without compromising objectivity and scholarship."---Thomas S. Litwin, Director, Clark Science Center, Smith College<BR><BR>"Do you want media attention? Then read Bill Tyson's Pitch Perfect. Better than anything else I've read, Tyson teaches strategies for presenting yourself effectively to both old and new media. He shows you how and he helps you understand why."---Douglas Bennett, President, Earlham College<BR><BR>"As an academic publisher, I work with hundreds of scholars, encouraging them to communicate their research to the widest audience possible. With clear examples and telling anecdotes from across the academic disciplines, Tyson gives faculty a map for transcending their circle of peers and spreading the key points of their research to a larger public."---Marlie Wasserman, Director, Rutgers University Press<BR><BR>"This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertaining tour of a largely misunderstood world and a practical and pragmatic primer on how to flourish in it. Now, instead of talking to people about the precepts of media relations, I will simply hand them this book. It is so valuable I plan on buying many copies."---Don Hale, Vice President for Public Affairs, The University of Texas at Austin<BR><BR>"Bill Tyson's eminently readable and useful book is a must-read for those scholars, researchers, and academic leaders who recognize that strategic communications planning is not an option, but rather a critical aspect of their ongoing work."---Joan Dassin, Executive Director, Ford Foundation International Fellowships Program<BR><BR>"The book is a pitch-perfect and lucid presentation of how journalists look at stories and sources, and the whole process. It's the failure to understand that part of the equation that most often derails potentially effective efforts at communication between the academy and the media. With this book as a guide, that doesn't have to happen. Wonderful job."---Richard Cooper, former Deputy Bureau Chief and News Editor of the Los Angeles Times Washington Bureau.