If you work with clients in any industry, <I>The Art of Client Service</i> is for you. If you work in an advertising or marketing agency, then this book is indispensable.<P>Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. <P>Now fully updated and revised, <I>The Art of Client Service </i>is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:<P><ul><li>Know when to look it up; know when to make it up. (#7)</li><li>What happens when I screw up? (#51)</li><li>Respect what it takes to do great creative. (#19)</li><li>In a high-tech world, be low-tech (#46)</li><li>Be brief, be bright, be gone. (#31)</li><li>How to write a letter of proposal (#44)</li><li>The Zen of PowerPoint. (#45)</li></ul><P>You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.