Way back in the 1980s, personal computers were touted as the perfect tools for dormant da Vincis and underground Tolstoys. The computer could make you a star. As it turned out, the ads were right in a way, and millions have found the technology an element of their precious muse, at least that portion that concerns lucre. Artist and writer Rowley is well aware that talent may or may not blossom digitally, but markets will, and gives craftspeople, musicians, photographers and artists step-by-step instructions on creating market identities for themselves and their products, building a web site, establishing a presence in the market, attracting visitors, building links, outsourcing writing, getting your web site into search engines and directories, using business software, marketing through email and newsletters, packing and using auction systems. He also describes marketing techniques specific to art, crafts, music, and photography. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)