<p>"<I>25 Sales Mistakes</I> is essential for any professional or organization committed to sales excellence."<br />--Michael A. Berman, Chief Operating Officer, Outside Ventures</p> <p>In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do:<ul> <li>Don't sell against a competitor</li> <li>Don't be satisfied</li> <li>Don't stop getting ideas</li> <li>Don't use boilerplate proposals</li> <li>Don't overuse e-mail</li></ul> The book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice--from listening to the client to following up on the sale--that has made him the best corporate sales trainer today. With Schiffman's book in their pocket, salepeople can avoid common blunders and make the sale.</p>