For individuals, entrepreneurs, and professionals, Dvorak, a sales trainer, management consultant, corporate humorist, and speaker who is associated with a marketing group, provides a straightforward and brief guide that explains how to create, sell, and sustain a memorable personal brand. He gives examples of top brands like Coca-Cola, Microsoft, Disney, and Oprah Winfrey and how they work, how to build a personal brand, add humor, promote it, use the internet and social media, manage the brand, be a one-person public relations firm, and how employees can benefit from personal brands. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)