<b>Brandjam</b>, the follow-up to the groundbreaking best-seller <i>Emotional Branding</i>, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the &#8220;instrument&#8221; companies can use for jazzing up a brand&#8212;how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. <b>Brandjam</b> is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. <br><br><br><br><br>&#8226; Follow-up to <i>Emotional Branding</i>&#8212;50,000 copies sold in nine languages<br><br>&#8226; Insider's look at creating powerful, compelling brands and identities<br><br>&#8226; Exciting new ideas for using design to drive consumers to embrace brands