A breakthrough in management thinking, "weird ideas" can<P>help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional <I>and</i> weird. <P><P><ul><P> <li> Hire misfits </li><P> <li> Pursue the impractical </li><P> <li> Find happy people and encourage them to fight</li><P> <li> Reward failure but punish inaction</li><P> <li> Forget your own successes</li><P></ul><P><P>These and other counterintuitive strategies will unlock ideas you never knew you had.<P><P>