<DIV><B><I>Where everybody knows their name...</I></B><br><BR> Whether their dream bar is a comfortable neighborhood joint or a nightclub teeming with entertainment, readers can achieve their goal with this step-by-step guide. They'll learn how to focus their vision for their bar, how to build a business plan, what they need to know about mixology and food service, how to deal with vendors and employees, and everything they need to know about advertising and marketing.<BR><BR></DIV>