For students and professionals, this advanced text provides details on running a successful business in the commercial recreation, event, and tourism sectors. Focusing on small and medium enterprises, business owners Pfister (recreation and tourism management, Vancouver Island U., Canada) and Tierney (recreation, parks, and tourism, San Francisco State U.) cover industry models and an overview of the field, the business planning process, operations and management practices, business plan development, program and management applications, and green tips, with case studies of businesses in the US, Canada, China, and Costa Rica. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)