Turn editorial challenges into graphic solutions<br><br><br>How does a designer create graphic solutions to the<br>behind-the-scenes editorial challenges at a magazine? <b>Designing<br>Magazines</b> is the complete guide to understanding the<br>inner workings of magazines and their day-to-day management—and a great<br>guide to using that knowledge to create visually stunning, editorially effective<br>magazines, in both new designs and rebranding. Thirty-five experienced editors,<br>designers, and consultants, all at the top of their fields, present their<br>insights on the goals and process of magazine design. Chapters focus on problems<br>faced by designers, ethical considerations, the future of the field, and<br>many more rarely discussed issues. A look at magazines that have risen above<br>the crowd to achieve special social importance—and how design has aided that<br>success—provides added inspiration for magazine designers everywhere.<br><br><br>• Big-name contributors include Steven Heller,<br>Fred Woodward, Joyce Rutter Kaye, dozens more<br><br>• Focus on trade and small magazines as well as<br>newsstand publications<br><br>• Eighty photographs show great examples of designs<br>and redesigns