This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.<br><br><br><br><br>• Protects photographers from business consultants who sell them expensive, impractical business concepts<br><br>• A perfect companion to <i>ASMP Professional Business Practices in Photography</i> (1-58115-197-7)<br><br>• Advertising to include <i>Photo District News, Professional Photographer</i>, and <i>Shutterbug</i>