Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, <b>Design Management</b> offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What&#8217;s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.<br><br><br><br><br><br>&#8226; Copublished with the prestigious Design Management Institute in Boston<br><br>&#8226; Features case studies from leaders in design and marketing management