<p><b>This reader-friendly series is must read for all levels of managers</b></p><p>All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.</p><p>As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. <i>Customer Relationship Management</i> supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.</p>