<P><B></B> This book introduces readers and writers to the techniques of discourse analysis, genre theory, and primary (including ethnographic) and secondary research. It also engages learners in extensive practice and a sequence of increasingly complex and comprehensive “Writer's Profiles,” ending with a researched literature review and argument. Two casebooks offer illustrative and thematically-linked readings from a wide variety of public and professional sources. <B></B> The bonk contains a broad-based sampling of academic writing, and professional and public genres—journal essays, fact sheets, newsletters, Web sites, and proposals. <B></B> For individuals taking stock of their acquired personal skills and those required of professionals in the writing careers to which they aspire. </P>