<p> In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. </p> <p> Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, <i>The Innovator's Dilemma</i> presents a set of rules for capitalizing on the phenomenon of disruptive innovation. </p> <p> Find out: </p> <ul> <li>When it is right <i>not</i> to listen to customers.</li> <li>When to invest in developing lower-performance products that promise lower margins.</li> <li>When to pursue small markets at the expense of seemingly</li> <li>larger and more lucrative ones.</li> </ul> <p> Sharp, cogent, and provocative, <i>The Innovator's Dilemma</i> is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without. </p>