Cohen ( New York Times editorial board) chronicles the wild success of the company that transformed the face of American business and became a cultural icon while breaking just about every rule of business. The book walks readers through eBay's evolution from barely-operational auction website, to multibillion-dollar prodigy profiling the company's unlikely creator, Pierre Omidyar, as well as peripheral figures such as the Indiana housewife who became the biggest supplier of shipping materials to other eBay sellers. The book will appeal to general readers interested in business. Annotation (c) Book News, Inc., Portland, OR (booknews.com)