-- an ad for sneaker">
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Can't Buy My Love

<BLOCK>"When was the last time you felt this comfortable in a relationship?"<P> -- An ad for sneakers<P>"You can love it without getting your heart broken." <P>-- An ad for a car<P> "Until I find a real man, I'll settle for a real smoke." <P>-- A woman in a cigarette ad</BLOCK><P>Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expos&#233;, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.<P>Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
 

  Autore: Kilbourne Jean, Pipher Mary (FRW)  
  Editore: Free Pr  
  Isbn: 0684866005  
  EAN : 9780684866000  
  Data pub. 02 Nov 00  
  Collana: Free Pr (Paperback)  
  Classificazione:SOCIAL SCIENCE  
  Prezzo: € 16,10  







 
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