<FONT SIZE="3"></FONT><P><FONT SIZE="3">This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.</FONT></P><FONT SIZE="3"></FONT><P><FONT SIZE="3">Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, <B>Survival Math for Marketers</B> is a fun, easy-to-read introduction to the world of business math.</FONT></P><FONT SIZE="3"></FONT>