"Comprehensive and comprehensible! Recent graduates, freelance designers, those about to go `on their own,' and veteran designers who have never truly understood how to put a value on their work will benefit from this excellent book. Personal business anecdotes give life to information that often causes the eyes of `creatives' to glaze over. This could be the most valuable book in your design library."---Fred Niles, Chair of the Department of Visual Arts, University of Dayton<BR><BR>"Straightforward, sprinkled with just the right amount of humor, and packed full of clear, useable information, Theo Williams' pearls of wisdom belong on every graphic designer's bookcase, right next to Graphic Artists Guild Handbook of Pricing and Ethical Guidelines. This is a gold mine of information from the frontlines and behind the scenes of the graphic design industry."---Linda Souders, Souders Engst Design<BR><BR>This comprehensive guide to graphic design is packed with useful, creative methods for creating a profitable graphic design business. Veteran designer Theo Stephan Williams covers all of the details, from setting rates and dealing with competitors' pricing to establishing and managing budgets and positioning the brand of the firm. This third edition has also been updated to include additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers. Readers will discover how to<BR><BR>The Graphic Designer's Guide to Pricing, Estimating, and Budgeting features clearly written advice and first-hand experiences that will be indispensable to both professional and aspiring designers.