Before there was Vegas, and long before there was "reality television," there was Times Square. For a century, it has stood as the blazing Crossroads of the World; the sometimes magical, sometimes tawdry, but always spectacular epicenter of American commercial culture. <BR><I>Times Square Style</I> is a visual compendium of the energy and dazzle and glamour that made the Great White Way the most famous -- and notorious -- place in America's most famous -- and notorious -- city. From Ziegfeld's <I>Follies</I> and George White's <I>Scandals</I> to titanic signs with screaming type <I>-- Drink Pepsi! Smoke Camels! Good to the Last Drop! --</I> to burlesques with dancing girls in short, short skirts, this book brings to colorful life a trove of arcane, lost, and otherwise forgotten promotions, signs, flyers, programs, posters, records, napkins, advertisements, billboards, and other works of ephemera large and small.<BR><I>Times Square Style</I> is published on the centennial anniversary of this defining American place, with more than 200 color images and 25 vintage black-and-white prints.