<DIV>Profits and people are often seen as competing needs in business, but in Perry J. Ludy's view, cultivating a loyal, productive workforce is crucial to business success. In Profit Building, Ludy -- who has worked for top companies in every major field from manufacturing to retail -- outlines a new approach called PBP (Profit Building Process), specific techniques for improving profitability by stimulating creative thinking and motivating teams to work together more effectively.<p>This program gives business leaders a daring yet accessible approach to increasing earnings without the shortsighted solution of layoffs. Using step-by-step examples, Ludy shows how to encourage employee participation in an atmosphere where creative problem solving flourishes. This entails the systematic application of four interdependent concepts: teams, innovation management, brainstorming, and action step planning.</div>