<DIV>In between DeSoto's introduction in 1928 and its demise in 1961 would come 32 years of wonderful styling, bright colors, and power to spare.<br><br> DeSotos were billed as &quot;a lot of car for the money&quot; and sales proved it. DeSoto was purely an American effort. One look at the graceful flying lady mascot on the hood of a DeSoto S-11 is all it takes to see that it was a different era - a time in American automotive history that is forever gone.<br><br> Revisit this era in a concise history of this magnificent marque - illustrated with colorful pictures, period advertising, artist renderings and contemporary black and white factory photos that show the fine details of these beautiful cars.</div>