<div><p class="MsoNormal" style="margin: 0in 0in 0pt">This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school&mdash;it&rsquo;s learned on the job, making this an invaluable reference for designers.</p></div>