Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building and self-image psychology to power-boost you to personal sales success!<br><br>Soft Sell gives you:<br>--An in-depth, self-analysis questionnaire to get you started<br>--Exercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitations<br>--The 20 qualities found in the most successful salespeople--with a scale for you to evaluate and grade yourself<br>--Simple ways to get out of a sales slump<br>--17 principles for personal achievement<br><br>And Soft Sell explains:<br>--Sales objections--what they actually mean and how to overcome them<br>--Attitude--how to really increase your success<br>--Prospecting--how to discover the prospect's dominant buying motive<br>--The sales interview--get your prospect to tell you how to sell to him or her<br>--Service--building customer support and loyalty to increase repeat business<br>