<DIV><p> <br>The powerful Chicano street-tough look&mdash;or <I>cholo style</I>&mdash;continues to become incorporated as a matter of pride in the fast-growing American Hispanic culture and, as reported by <I>The New York Times,</I> is now part of &ldquo;the fashion vernacular of non-Latinos as well.&rdquo; </p> <p>From his San Francisco home, author Reynaldo Berrios started <I>Mi Vida Loca</I> maga-zine in 1992 (nearly two years prior to the release of Allison Anders&rsquo; movie of the same name) with ambitious goals: &ldquo;I wanted <I>vatos</I> to get started on a peace treaty. I wanted for <I>cholos</I> to stop the drive-bys. I wanted for the mainstream to stop acting as if La Raza didn&rsquo;t exist. I wanted my people to have a voice and to be proud of our beliefs, our heroes, and our culture.&rdquo; </p> <p> <br> <I>Cholo Style</I> includes interviews and photographs obtained at great risk from gang members and underworld leaders throughout the state of California, plus intense, stylized line drawings from barrios, prisons, and low-rider cultural gatherings. </p> <p> <br>With over 150 photographs, illustrations, and letters, the sharply designed <I>Cholo Style</I> presents the fast-expanding Chicano barrio culture from its most authentic and street-credible perspective.</p></DIV>