Featuring contributions by that institution's faculty, this concise guide is organized to follow the design of the first-year marketing course in Harvard Business School's MBA program. Some of the topics discussed include consumer behavior, market segmentation, product policy, optimal pricing, brand valuation, and sales management. Each of nine chapters concludes with some suggestions for further reading. Editor Silk is Emeritus Professor of Business Administration at Harvard Business School. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)