Over 15 years ago this was a boon to those without experience in the old tradition of page makeup and the new software that took it on. Consultant Parker updates this edition with the newest in software tools while still gently encouraging beginners to create professional-looking results. He starts with good, solid advice about assessing the project and the audience as well as tips on considering design concepts and proportion, shares the tools of organization such as grids, columns, head lines, kickers and captions, examines the architecture of type, uses a block approach to graphic design and a common-sense approach to illustration and photographs, and then applies these elements of theory to practical projects such as periodicals, advertisements, sales materials, business communications, response devices, large documents and publications, and web production. Particularly helpful for those who produce pages that look like cloudbursts or ransom notes are the chapters on common pitfalls and redesign. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)