From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: <br><br> ? Guerilla marketing<br> ? Marketing to Boomers and Latinos<br> ? Online marketing<br> ? Targeted-but-affordable direct mail<br> ? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)<br> ? Practical, do-it-yourself distribution strategies<br> ? Analysis of business segments and trends, and much more.