<b> Conquering the complexity in products and services can generate larger contributions to profits and growth than nearly any other business strategy </b></p><p>Here's a guarantee: Somewhere in your business, there is too much complexity. You may also be losing out by having too little complexity where it counts - in the products, services and options you offer to customers. Either way, the impact of complexity is enormous in terms of lost profit and missed growth opportunities.</p><p> <i>Conquering Complexity in Your Business</i> shows how to break through the ceiling on profits and growth by implementing the three rules for conquering complexity:<ul><li>Eliminating complexity that customers will <i>not</i> pay for<li>Exploiting the complexity that customers <i>will</i> pay for<li>Minimizing the costs of the complexity you offer</ul><p>You'll find methods and tools you need to: <li>Identify the offering and process complexity in your business<li>Quantify the impact of that complexity<li>Decide which complexity you want to keep and which to eliminate<li>Select specific approaches to eliminate different kinds of complexity</ul><p> This knowledge will significantly improve your ability to grow profit, revenue, and shareholder value. </p>