Between the 1890s and 1920s, mass consumer culture and modernism grew up together, by most accounts as mutual antagonists. However, Morrisson (English, Penn State U.) reveals that the publishing and promotional practices of the modernists in the US and Britain were closely engaged with the commercial mass market. By exploring the publicity and audience reception of several important modernist magazines, Morrisson shows how modernists displayed optimism about the power of mass-market strategies to transform and rejuvenate contemporary culture, as well as to restore a public function to art. Annotation c. Book News, Inc., Portland, OR (booknews.com)