&#8220;Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....&#8221;&#8212;David Bohnett, Chairman and Founder of GeoCities<p>A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals&#8212;including tens of thousands of Ries and Trout groupies, worldwide&#8212;the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why &#8220;positioning&#8221; a product in a prospective customer&#8217;s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn&#8217;t follow, Ries and Trout&#8217;s thinking.