Traditional marketing is dead, and Gen Y killed it.<BR><BR>Advertisers are finding it harder to reach consumers using traditional media like television, radio, newspapers, and magazines. Radio revenue is down, TV ads are less effective, and young people rarely read print newspapers.<BR><BR>The problem is that the new generation of consumers has become immune to many of the tactics on which marketers have come to rely.<BR><BR>In the coming years, Gen Y will replace the Baby Boomers as the group with the largest purchasing force. Any company that doesn't learn to sell to this new generation on their terms will become outdated and risk losing ground to new companies that adjust quickly.