Applying data effectively is the most important but also most often overlooked step in research and program implementation. In addition, as consultant Rubin shows, library services and programs that meet goals and demonstrate results are more likely to secure repeat funding. Through examples and case studies Rubin explains outcome measurement at the theoretical and very practical levels, including determining incomes, making the outcome measurable, designing the data plan, preparing for implementation, and making the most of results. She give s a variety of toolkits, including sample candidate outcomes and data preparation, as well as a collection of resources and 14 sets of work forms. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)