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News, Improved

Daily newspapers are an endangered life form. Although they continue to employ nearly half of all professional US journalists, they are increasingly challenged by other media, first radio and television and then the web. The authors, both practicing journalists, warn that to survive the dailies must reassess and realign the four components of the news, namely the journalist, the message, the medium and the audience. They describe news leadership and the gap between what was and what should be, reasons for identifying the most important goals and maintaining focus on them, the importance of making learning an integral part of news room culture from the foundations to group work and individual achievement, the significance of front-line editors as guardians of a learning culture, the business imperatives, and the possibilities inherent in investing in the news. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
 

  Autore: Mcleallan Michelle, Porter Tim  
  Editore: Cq Pr  
  Isbn: 0872894193  
  EAN : 9780872894198  
  Data pub. 27 JAN 07  
  Collana: (Paperback)  
  Classificazione:POLITICAL SCIENCE  
  Pagine: 146  
  Prezzo: € 38,50  







 
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