<p>B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. <i>The Fundamentals of Business-to-Business Sales & Marketing </i>shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.</p><p>Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.</p>