<P style="MARGIN: 0px"><B> </B>This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance.</P> <P style="MARGIN: 0px"><B></B> This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy.</P> <P style="MARGIN: 0px"><B> </B>This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance. </P>