Taneja, an independent airline business strategist, aims this volume at airline executives who must use innovation to remain competitive in an industry marked by financial chaos, increased globalization, changing demographics and "disruptive" technologies. The author stresses that innovation must be the primary focus of any airline, and that companies must evaluate long-term strategies and deliver exceptional value in order to survive. The role of social networking and web branding in the management of passenger loyalty is also explained in detail. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)