From the inventor of lateral thinking — an exciting new way to develop your thinking skills, make yourself interesting, and so change your life.<br><br>People spend a fortune on their appearance — cosmetics, plastic surgery, diets — everyone is trying to be more attractive. But there's an easier way to become a beautiful person. No matter how you look, if you have a mind that's fascinating, creative, exciting — if you're a good thinker — you can be beautiful. And it doesn't necessarily come from being highly educated, or even from having a great personality; it's about using your imagination and expanding your creativity.<br><br>In clear, practical language, de Bono shows how, by applying lateral and parallel thinking skills to conversation, we can improve our mind. By learning how to listen, make a point, and manoeuvre a discussion, we can become creative and more appealing — more beautiful.