<p><b>Battle-tested strategies for marketing your product or service to victory!</b></p><p>Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In <i>Sun Tzu Strategies for Winning the Marketing War</i>, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic <i>The Art of War </i>into "The Principles of the Marketing War," such as:</p><ul><li>Organization of Intelligence: Know your market as well as you know yourself <li>Economy of Force: Assess accurately where you employ your resources <li>Simplicity: Even the simplest plans are difficult to execute </ul><p>Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.</p>